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Meet the LAZ Leadership Team.

Executive Profiles

Cindy Hefner

Senior Vice President, Northern California & Pacific Northwest

Cindy Hefner serves as Senior Vice President for LAZ Parking's Northern California and Pacific Northwest regions, where she oversees a diverse portfolio of parking, mobility, transportation, and hospitality operations. Since joining LAZ Parking in 2014 as Director of Operations, Cindy has advanced through several leadership roles, including General Manager and Regional Vice President, before assuming her current position.

With more than 20 years of experience in the parking, mobility, and transportation industry, Cindy is a respected executive known for her strategic leadership, operational excellence, and commitment to developing high-performing teams. She is responsible for driving business growth, strengthening client partnerships, enhancing financial performance, and delivering exceptional service across a broad portfolio that includes airports, municipalities, healthcare systems, universities, hotels, mixed-use developments, sports and entertainment venues, shuttle operations, and on-street parking programs. 

Known for her collaborative, people-first leadership style, Cindy has successfully led complex operational transitions, implemented technology-driven solutions, and built strong teams that consistently deliver results for clients, guests, and communities. Her focus on innovation, employee engagement, and continuous improvement has helped position her regions for sustained growth while maintaining a commitment to operational excellence and customer experience. 

Passionate about developing future leaders, Cindy is dedicated to fostering an inclusive culture that empowers individuals to grow, succeed, and make a meaningful impact. She is deeply committed to LAZ's culture and core values, creating opportunities for people while building lasting relationships with employees, clients, and community partners. 

Outside of work, Cindy enjoys spending time with family and friends, traveling, exploring the outdoors, and celebrating the successes of the teams she is proud to support every day. 

 

 

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