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Executive Profiles

Laura Larson

Vice President of Business Development, Northwest Region

Laura Larson joined LAZ Parking in January 2019 as the Regional Vice President for the Pacific Northwest region, bringing 31 years of parking management experience to LAZ. She started in the industry as a valet and cashier in 1988 and progressed through a variety of positions, including Auditor, Location Manager, Multi-Site Manager, Office Manager, Director of Operations, General Manager and Senior Vice President, where she oversaw the operations of over 350 locations and 27 managers.

Based in our Seattle office, Laura focuses on maximizing profits and creating win/win/win situations for customers, clients and LAZ. She has directly managed parking operations for surface lots, valet operations, class A office buildings, airports, municipal garages, hospitals and events. Laura graduated with a degree in Business Administration from the University of Washington Foster School of Business. She has been an active member of BOMA King County for over 13 years and has taught their Parking Fundamentals class in Seattle.
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